In Australia, the McDonalds fast food chain has launched a multi-million dollar PR campaign against the new documentary Super Size Me. The film chronicles the effects of a man who ate nothing but McDonalds for 30 days. In the US McDonalds has said little about the film but it no longer offers super size meal deals.
McDonalds Launches Anti-‘Super Size Me’ Campaign
HeadlineJun 16, 2004