AdAge is reporting the US Army is set to launch a new $200 million advertising campaign in an effort to recruit 80,000 new soldiers next year. In addition the military continues to use video games as a recruiting tool. On Saturday the Army is hosting a free video game tournament in New York City featuring the Pentagon’s video game called “America’s Army.” Since the Pentagon first posted the America’s Army video game online, more than 3.7 million players have registered.
U.S. Army Steps Up Advertising Campaign
HeadlineJul 28, 2004