The magazine Advertising Age is reporting McDonalds is hoping to gain some street credibility and increase sales by reaching out to the hip hop generation. The restaurant chain is offering to pay big-name hip-hop artists if they include references to Big Macs in their rhymes. The fast food company is reportedly willing to pay rappers up to $5 each time songs with the plug are played on the radio. McDonalds has hired the same marketing firm that successfully got five hip hop artists to namedrop Seagram’s gin last year in their songs.