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Military Forced to Pull Misleading Recruiting Ad

HeadlineJun 25, 2007

Meanwhile, ABC News is reporting the U.S. Army has been forced to pull a television recruitment ad aimed at African-American recruits because it inaccurately claimed the Army can train recruits to become pharmacists. David Work, the former president of the National Association of Boards of Pharmacy, accused the Army of purposely lying in an attempt to recruit teenagers. A new version of the ad replaces the word “pharmacist” with “health care technician.” The commercial was produced by the advertising agency Casanova Pendrill.

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