The New York Times reports Barack Obama is days away from breaking the advertising spending record set by President Bush four years ago. Obama has spent nearly $188 million on advertising in the general election. John McCain has spent $91 million. Kenneth Goldstein of the Advertising Project at the University of Wisconsin said, “This is uncharted territory…we’ve never seen in a presidential race one side having such a lopsided advantage.” On Sunday, Obama’s campaign announced it had raised a record-shattering $150 million in donations in September. The previous monthly record was $66 million, which Obama raised in August. Obama is the the first presidential candidate to opt out of the government financing system since its establishment in 1976.
Obama Sets Advertising & Fundraising Records
HeadlineOct 20, 2008