New York has sued the e-cigarette giant Juul, accusing the company of engaging in deceptive marketing and sales tactics aimed at targeting young people. This is New York Attorney General Letitia James.

Attorney General Letitia James: “And there is no doubt that Juul, the largest e-cigarette company, has caused this addiction. In fact, they hold 70% of the market. And that’s why today we are taking action by announcing a comprehensive lawsuit against Juul Labs, Inc. Juul basically took a page from Big Tobacco’s playbook by marketing its products in a manner that was appealing to underage youth.”

The lawsuit in New York comes after President Trump abruptly reversed course and decided not to sign a memo that would have banned most flavored e-cigarettes, despite promising to do so only months earlier. Trump was reportedly concerned that banning these vaping products could hurt his re-election prospects.